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Marketing then: Throwback to 1940’s

Marketing then: Throwback to 1940’s

Patriotism is in the air, up and around. Every Independence season, we visit the era of freedom and how the leaders struggled to throw the British out of the country.
It was the time of change, an entirely different world altogether.

In the parallel world, British and USA had a different era of their own.

It’s surprising that the way of expressions varied so much so that it doesn’t seem that from the same years.

Companies were trying to use advertising and marketing tools to increase their sale.

This is how advertisements looked in the United States in 1947. In a much bolder and beautiful style, it was a big deal to put a woman’s face to advertise something as big as an airline.

On the other hand, the advertisements running in British countries usually portrayed women in the kitchen or at home with kids.

Looking at both the cultures, USA being bolder in its approach and Britishers having an elegant (read old school) approach.

The marketing minds behind the advertisements are to be given their due credit for keeping the cultures in mind before targeting the audience.

Meanwhile in India, in the midst of the freedom struggle,  the advertisements revolved around the concept of freedom in India.

The marketing mind behind all of it was to focus on the sensitive topic which would interest the audience and make an impact.

And well, it worked.

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Evolution of currency

Evolution of currency

In India


The king George VI replaced the native designs on banknotes and coins but after the revolt of 1857, he made the Rupee as the official currency of colonial India.

1917 – 1918

In 1917-1918 the Nizam of Hyderabad had given the privilege to print and issue their own currency.


The Reserve Bank of India was set up in 1935 and empowered to issue Government of India notes.


After gaining Independence in 1947 and in the 1950s when India became Republic, India’s modern Rupee reverted back to the design of signature Rupee coin. The first banknote printed by Independent India was a 1 rupee note.


In 1959 a special issue of rupees ten and Rupees One Hundred were issued for the Indian Haj Pilgrims so, that they can exchange it with local currency in Saudi Arabia.


In 1969 Reserve Bank of India issued the Mahatma Gandhi Birth Centenary Commemorative design series on Rs 5 and Rs 10 notes.


Earlier in 1981, Rs 10 consists of the lion capital our emblem at front of it and at reverse it represents our Indian Art of peacock which is our national bird.

1983 – 1984

Earlier in 1983-84, Rs 20 bank note was issued in which at reverse of it consists of the Buddhist wheel.


Finally, in 1996 The Mahatma Gandhi series of paper notes were introduced.


In June 1996, Rs 10 was issued with front image of Gandhi and at reverse it represents the fauna of India which symbolises the biodiversity.


In June 1996, Rs 100 was issued with front image of Mahatma Gandhi and at reverse of it represents Himalaya Mountains.


In March 1997, Rs 50 was issued consisting of Mahatma Gandhi image at front of it and at reverse Indian Parliament.


In November 2000, Rs 1000 was issued with the front image of Gandhi and at reverse of it represents the economy of India which has Grain Harvesting


In November 2001, Rs 5 denomination was issued with Mahatma Gandhi image in front and back side of it shows farm mechanization process i.e. the progress through agriculture.

Current currency

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