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Text and Visuals: The love and hate relationship

Text and Visuals: The love and hate relationship

Having lived through the era of “Don’t judge a book by its cover”, it’s not less than a revolution to change this opinion. If the cover picture of the article creates interest and curiosity, half of the battle is won. In short, they are the ‘IT’ factor in content....

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Delhi: A different era

Delhi: A different era

Viceroy’s  House (Rashtrapati Bhavan): 1938 India Gate: 1930s Bashny Ghat on Yamuna River: 1858 Qutub Minar: 1870s Delhi Durbar: 1903 Chandni Chowk: 1865 Connaught Place: 1938

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Marketing then: Throwback to 1940’s

Marketing then: Throwback to 1940’s

Patriotism is in the air, up and around. Every Independence season, we visit the era of freedom and how the leaders struggled to throw the British out of the country. It was the time of change, an entirely different world altogether. In the parallel world, British and...

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Evolution of currency

Evolution of currency

In India 1857   The king George VI replaced the native designs on banknotes and coins but after the revolt of 1857, he made the Rupee as the official currency of colonial India. 1917 - 1918   In 1917-1918 the Nizam of Hyderabad had given the privilege to print and...

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Risk taking – Gateway to Goals

Risk taking – Gateway to Goals

Remember being 4 years old and struggling to ride a bicycle? It starts with a fantasy of riding that shiny piece of metal and rubber combined together to form a beautiful childhood dream. As a first-timer, you were supported by additional training wheels on either...

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Email marketing – The pathway to conversion

Email marketing – The pathway to conversion

The concept of email marketing is fresh as mint in the marketing propaganda. The ones who have realized its importance have won half of the race and the rest of them are just late. Email marketing, as we know is a way of reaching out to both new and existing clients....

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6 Ways to increase sales on Father’s Day!

6 Ways to increase sales on Father’s Day!

6  Ways to increase sales on Father’s Day! It’s Father’s Day on Sunday June 17th, which can help you to increase brand engagement and build customer loyalty which every brand dreams for. As a business, your motive should be to reach your customers or clients and offer...

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